One way to evoke emotion is through posts that include closeup photography of players’ expressions, or raw reactions from the crowd, like in the football social media example below. Sharing heart-warming moments of human connections, such as two captains showing each other respect while exchanging shirts, or players interacting with beaming young fans, are also a great way to stir up emotions in your followers.
Category: FOOTBALL
SPOTLIGTH INDIVIDUAL FOOTBALL PLAYERS
Every football player is an individual celebrity, with his or her own unique social media following.
REACTQUICKLY TO GAME DAY ACTION
The faster you can react to the action on the football field during a game, the more you can tap into the emotional response it provokes among fans, and boost your engagement.
MAKE USE OF YOUR PLAYERS’ SOCIAL MEDIA NETWORKS
You can do this by providing them with personalized, branded content to share on their channels. With players often on the lookout for great content to post, this can be a win-win for both the players
DOUBLE DOWN ON POSTING ABOUT YOUR WINS
When you win, all the content you post on social media turns to gold. Even if it’s repetitive or lower-quality content than usual. Football fans are hungry for it. So our first football content idea to increase engagement on social media is to capture every moment and every angle of every win, and post post post.
